Learn the Strategyzer methodology. Properly.
One methodology, four modules, built on the Strategyzer canon. You practice on a fictional case, so the method gets your full attention. Applying it to your own business comes next, in a workshop, and that order is deliberate.
In-company training
At your company, groups up to twelve and beyond. Book the modules your team needs, as single days or combinations.
See the four modules ›Public masterclass
Two masterclasses this fall, eight seats each. Learn the methodology in two days, books and follow-up included.
See the calendar ›
Your own case is a bad teacher.
Learn a method on your own business and the business takes over. Everyone at the table knows too much, defends too much, and the discussion drifts from the method to the politics. So every training runs on a shared fictional case. Beginners and experienced participants start at the same point, the discussion stays on the method, and you leave actually able to use the tools.
I have run 100+ sessions with teams at 50+ companies. The pattern is consistent: the method sticks when it is learned clean.
In-company: four modules, one methodology.
I come to you. Each module follows one book from the Strategyzer canon. Book them as single modules or combinations, for groups up to twelve and beyond. The fictional case keeps it scalable: nobody needs individual coaching to keep up. Smaller groups, up to eight people, can also come to me at 't Patronaat in Helmond. For larger groups I come to you: an external venue near your company usually works better than a meeting room next to the daily operation.
Business Model Innovation
Map, assess and redesign a business model on one page, with the Business Model Canvas.
Value Proposition Design
Sharpen what you offer to what customers actually value, with the Value Proposition Canvas.
Testing Business Ideas
Turn a model into assumptions, design experiments, and read the evidence.
The Invincible Company
Look at innovation as a portfolio: explore and exploit, and the patterns that renew a model.
The lasting result is a shared language. Teams that finish a module stop talking past each other about "the business model" and start pointing at the same canvas.
€750 per person per day, plus costs: venue, catering, and my travel and accommodation
Learn the methodology this fall. Two masterclasses, open seats.
You come to me: learn the methodology before you roll it into your company, or build your own credibility as the person who brings it in. Small by design, at 't Patronaat in Helmond. Taught in Dutch; slides, materials and books are in English.
Business Model Innovation Masterclass
Designing business models and value propositions. Eight tools in two days, from the Business Model Canvas to portfolio thinking.
Testing Business Ideas Masterclass
Testing what you designed. Assumptions, experiments, and the evidence to decide: persevere, pivot, or stop.
Maximum of eight participants per edition.
Trained by the people who wrote the books.
I am an official Strategyzer coach, one of 19 worldwide, trained as a facilitator by Alexander Osterwalder and Yves Pigneur themselves, and doing client work on behalf of Strategyzer since 2017. The training is built on the Strategyzer books and on my own experience teaching this methodology to teams: more than 10 years of working with the Business Model Canvas and the Value Proposition Canvas. Every participant gets the Strategyzer books that belong to their module; that is part of the deal.
That matters for a training more than anywhere else. You are not learning an interpretation. You are learning the methodology from the source.
It starts with two days.
“After just two days with him, we had a completely new business model on paper. We're sitting down with over 100 municipalities. Our B2C channel is thriving.”
Bas started with a two day masterclass in 2023. The methodology stayed, the relationship grew: an innovation project on a new service, then advisory in 2025. Not every masterclass leads there. Every engagement that gets there started somewhere like this.
When training is the wrong choice.
You need a result on your own case.
Then you need a workshop, not a training. One team of five to seven people, your own business model or value proposition on the table, and action items with owners at the end of the day. The method is the vehicle there, not the subject.
See the workshops ›You do not know what is blocking innovation.
Training fixes a skills gap. If the blocker sits in governance, portfolio decisions or the way ideas die in your organization, more skills change nothing. Start with an Innovation Blocker Session and find out first.
About the Blocker Session ›You want inspiration for a large group.
A training is a working session: canvases on the wall, everyone participates. If you want fifty people energized for an afternoon, book a keynote instead. I do those too, just not as a training.
Learned the method? Now apply it.
Training
Your team knows the tools, learned clean on a fictional case, and shares one language for business models and value propositions.
Workshop
One team of five to seven, your own cases, and a result at the end: a business model, a value proposition, or an assumption roadmap.
See the workshops ›Not sure which module fits?
Tell me what your team runs into and I will tell you which training fits, or whether you need one at all. I read every request myself and reply with whether I think I can help.