Design It. Test It. Scale It
Practical guides to business model innovation, value proposition design, testing business ideas, and innovation portfolio management. For the teams doing the work and the leaders allocating the budget.
Most established companies try to run explore and exploit with the same governance, the same metrics, and the same culture. That is why explore keeps dying. After working with 40+ industrial companies, here is what an ambidextrous organization actually requires — and which of the three models is realistic for manufacturing B2B.
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TRL tells you if the technology works. IRL tells you if the business model works. MRL tells you if you can produce it. None of them tell you whether your organization is ready to support innovation at all. Here is a side-by-side comparison of the readiness level frameworks that matter for industrial companies.
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The Mom Test works for founders talking to consumers. But B2B customer discovery means interviewing 6-10 stakeholders per deal, each with different motivations. Here is how to run customer discovery interviews that produce real evidence in B2B.
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The technology readiness level has been around since NASA in the 1970s. The innovation readiness level came later, and it measures something different. This guide traces the lineage from TRL to Steve Blank's Investment Readiness Level to the KTH six-dimension model, and explains the gap all three frameworks leave open.
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Revenue streams is the Business Model Canvas block where your idea meets reality. After 15 years of facilitating canvas sessions, I have seen too many teams write 'sales' and move on. Here is how to design revenue models that actually hold up.
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The Invincible Company introduced a portfolio map that changed how leadership teams see innovation. After using it in a range of industrial companies, I can tell you exactly what works, what is missing, and what you need to add before it becomes a management tool.
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