Ton van der Linden

Ton van der Linden

I make innovation actually work. Every link below goes to one specific thing.

Connect on LinkedIn

Request your Strategy CallTell me what you are working on. If there is a fit, you get a booking link within two working days.

Masterclasses

BMI Masterclass, 14 and 15 October 2026Two days in Helmond, maximum eight people. Design a business model and stress test it against the evidence.TBI Masterclass, 11 and 12 November 2026Two days in Helmond, maximum eight people. Turn assumptions into experiments and evidence into a decision.

Work with your team

Innovation Readiness WorkshopOne day, one team of five to seven, your own organization on the table. You leave with a verdict and the first three moves.

Free

Innovation Readiness ChecklistNine questions, ten minutes, one honest score. It tells you where your organization blocks its own innovation.

The practitioner guides

Business Model CanvasThe nine building blocks, and what goes wrong when a team fills them in without evidence.Value Proposition CanvasCustomer jobs, pains and gains, and how to reach fit instead of a tidy drawing.Testing Business IdeasHow to design experiments that end in a kill, pivot or persevere decision.Innovation Portfolio ManagementHow to run explore and exploit side by side without one starving the other.Innovation ReadinessWhat has to be true inside the organization before any of the four above starts working.