Design It. Test It. Scale It
Practical guides to business model innovation, value proposition design, testing business ideas, and innovation portfolio management. For the teams doing the work and the leaders allocating the budget.
Everyone quotes the 70-20-10 rule. Almost nobody questions it. After 100+ portfolio sessions with industrial companies, I can tell you: the right innovation portfolio allocation depends on factors that a generic rule cannot capture. Here is how to find yours.
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Fail criteria are the most important and most skipped step in business experimentation. Without them, every result becomes 'close enough.' Here is how to set fail criteria before you run your experiment, using three methods that work in B2B and industrial settings.
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Most guides tell you to start with customer jobs. That is not how it works in practice. After 100+ sessions, I start with pains, not jobs. Here is the step-by-step order that actually produces useful canvases, plus the questions most teams forget to ask.
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Most teams fill in the Business Model Canvas left to right. That is the wrong order. After 100+ sessions over 15 years, I have a sequence that consistently produces better canvases. Here is the step-by-step approach, with the questions and traps per block that most guides skip.
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Every company says it values innovation. Then the quarterly review arrives and explore loses to exploit. Again. After working with 40+ industrial companies on their innovation portfolios, here is what actually works to protect explore from exploit's gravitational pull.
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Most teams jump straight from idea to experiment and learn nothing. The step that separates productive testing from wasted effort is not the experiment itself. It is what happens before: mapping assumptions, prioritizing by risk, and setting fail criteria before you start.
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