Design It. Test It. Scale It
Practical guides to business model innovation, value proposition design, testing business ideas, and innovation portfolio management. For the teams doing the work and the leaders allocating the budget.
Most teams treat the value propositions block in the Business Model Canvas as a tagline box. Write something catchy and move on. After 15 years and 100+ canvas sessions, I can tell you: this block is the strategic core. Get it wrong, and every other block is built on fiction.
Read more
Every company says they are willing to kill innovation projects. Almost none of them do it well. After 100+ portfolio sessions with industrial companies, I have seen what separates clean kills from culture damage. The difference is not courage. It is governance.
Read more
Most pivot-or-persevere advice targets startup founders making solo decisions. Corporate innovation is different. Sunk costs, political sponsors, and team members whose jobs depend on continuation change the equation. Here is how to build the decision into the process from day one.
Read more
Most Value Proposition Canvas examples online are oversimplified or fictional. These seven are not. I analyzed well-known companies and industrial B2B cases with completed canvases, practitioner commentary, and honest notes on what is missing.
Read more
The Business Model Canvas was designed with consumer businesses in mind. B2B adds layers the original framework does not address: buying committees, 18-month sales cycles, and revenue models built on contracts rather than transactions. Here is how to adapt every building block for B2B reality.
Read more
The Three Horizons framework is everywhere in boardrooms. After using it at 40+ industrial companies, I can tell you where it works, where it misleads, and what to use instead when your portfolio needs sharper tools than neat S-curves.
Read more