Design It. Test It. Scale It
Practical guides to business model innovation, value proposition design, testing business ideas, and innovation portfolio management. For the teams doing the work and the leaders allocating the budget.
Corporate innovators face constraints that startups never deal with: brand protection, compliance, budget approval cycles, and internal politics. Here is how to run corporate innovation experiments that produce real evidence without putting your company's reputation on the line.
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Fit is the entire point of the Value Proposition Canvas. Not the sticky notes, not the canvas itself. Yet most teams treat fit as a checkbox instead of a process. After 10 years and 100+ sessions, here is what fit actually means and how to achieve it.
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Most Business Model Canvas examples online show Uber and Airbnb with generic descriptions. After 100+ sessions, I picked 7 companies that actually teach you something, including B2B industrial cases most articles ignore. Each one gets practitioner commentary on what works and what is missing.
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Your innovation portfolio strategy might be brilliant. But if your review meetings produce status updates instead of kill, pivot, or invest decisions, nothing changes. After 100+ portfolio governance sessions, here is what separates functional governance from update theater.
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Most teams pick experiments based on what feels productive, not on what the assumption requires. The result: landing page tests for feasibility questions and prototypes for desirability questions. This guide organizes types of business experiments by what you actually need to learn.
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The value map is where teams turn good customer research into a weak value proposition. They list features instead of pain relievers, confuse gains with gain creators, and start from what they built rather than what customers need. After 100+ sessions, here is how I fix that.
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