Innovate. Grow. Lead.
Do you want your business to thrive, not just survive?
Whether you’re aiming to disrupt your industry or simply seeking a fresh growth path, you need a strategy that delivers real results.
That’s where I come in.
I’m Ton van der Linden, a renowned business innovator based in the Netherlands, and I specialize in helping ambitious business leaders like you fast-track innovation.
Together, we’ll transform your business with a hands-on approach that turns your innovation challenges into powerful growth opportunities.
Your business, your vision, my expertise
You didn’t start your business to play small. But if you’re just focusing on survival or incremental changes, you’re missing the bigger picture. What you really need is to disrupt, innovate, and build something that lasts.
With over 25 years of experience in marketing, business development and product management, I bring the tools and insights you need to innovate with confidence.
And I’m not just any coach. I’m one of a handful of Strategyzer Innovation Coaches worldwide.
Strategyzer, founded by Alex Osterwalder, the creator of the Business Model Canvas and a global authority on business innovation, equips leading companies to reimagine their business models—and I’m here to bring those same strategies to you.
How we’ll build the future of your business
My services are designed to help you and your team create real, lasting impact.
Here’s how we’ll make that happen:
– Business Model Innovation Workshop
We’ll explore new ways to structure your business to maximize growth and efficiency.
– Market Opportunity Workshop
Discover untapped markets and learn how to seize them with the right strategy.
– Business Idea Sprint
A rapid, focused sprint that helps you take new ideas from concept to reality—fast.
Having trained directly with Alex Osterwalder, founder and CEO of Strategyzer, I bring world-class expertise to the table, ensuring that every step we take is backed by proven methods used by top innovators around the globe.
Innovation that drives growth
Innovation isn’t just about ideas – it’s about execution.
As a certified facilitator, I make sure our workshops are engaging and productive, helping your team tap into creativity and design a strategy that works.
My approach combines hands-on facilitation, top-tier expertise, and long-standing experience, ensuring that every session leads to actionable results.
“We Thought We Were Innovating. Then We Actually Did."
We tried everything—marketing agencies, more sales people, new strategies. Nothing worked. Then two workshop days with Ton gave us a completely new business model. And actual results.
Let me get straight to the point: our company, Leefsamen, was growing… but we felt we needed to innovate. We create smart sensors that help older adults live safely at home. Municipalities support us by sending letters to their 70+ residents who can try our alarm service for a small fee.
Sounds like a dream scenario, right?
But here’s the snag: we had developed this service for tens of thousands of people, and the growth was just too slow. It gnawed at us. We tried everything. Marketing agencies. Relationship managers. Expanding our sales team.
But then… something unexpected happened. We met Ton—who was literally working one floor above our office. Sometimes, you just have to look up.
Ton is an innovation coach who works with the Strategyzer methodology. After just two days with him, we had a completely new business model on paper. BAM.
We discovered what Leefsamen really is: a service that should be available to every older adult and their family. No longer just a “nice project,” but an essential service.
And you know what makes Ton brilliant? He’s practical. He helped us write down our ideas, link concrete actions to them, and discuss those actions daily.
The result? We now have the wind at our back. We’re sitting down with over 100 municipalities. Our B2C channel is thriving. And our service is now accessible to thousands of older adults.
My advice? Plan regular moments to review your business model. The world is changing fast. And when you do, call Ton. Not only is he great at what he does, but he’s also just a really nice guy.
Bas van der Kolk
Co-founder & managing director Leefsamen
Ready to take the
fast track to innovation?
Your business’s future starts with a single step. Whether you’re ready to explore new markets, reimagine your business model, or rapidly develop new ideas, I’m here to guide you through it.
