Business Model Canvas:
Unlock Growth Opportunities
Learn how to create and innovate with the Business Model Canvas. Discover actionable insights and proven frameworks to design, test, and scale successful business models that drive growth.
Business Model Generation
While Alexander Osterwalder was working on his PhD on Business Model Ontology from 2000 to 2004, he could not have suspected that this model, which later on led to the Business Model Canvas, is now being used by more than five million people worldwide. The book Business Model Generation (2009) is an absolute bestseller with one and a half million copies sold. His company Strategyzer is a very successful startup.
The Strength of the Canvas
In order to understand the strength of Business Model Canvas and why it has become so popular in such a short time, I advise everyone to buy & read the book and above all apply to their own practice. The proof of the pudding is in the eating, isn’t it ?! For those who are impatient, I will briefly explain the Business Model Canvas.
Strategic Management Tool
The Business Model Canvas is a strategic management tool. A tool that every entrepreneur must have in his or her toolbox. In addition to familiar business tools, such as the SWOT, Blue Ocean Strategy and the Balanced Scorecard. But also among other innovative tools, such as Lean Startup and Customer Development.
Definition of a Business Model
The definition of a business model is simple: it describes how an organisation creates, delivers and preserves value. The Business Model Canvas is a shared language for describing, visualising, researching and, in most cases, changing business models (and it is literally a canvas).
Starting Point for Innovation
The Business Model Canvas is a starting point for strategy and innovation. It is used to identify and improve existing business models, but also to design and test new business models. Worldwide business people use it, in every conceivable industry, from startups to large enterprises. Undoubtedly also suitable for your business.
Blueprint for Strategy
The Business Model Canvas consists of nine building blocks, which covers the four main areas of a business: customers, offer (products / services), infrastructure and financial viability. It is a blueprint for strategy, to be implemented through organisational structures, processes and systems.
The Nine Building Blocks of
the Business Model Canvas
Customer Segments
Groups of people or organisations that you try to reach and for which you want to create value with tailor-made value propositions.
Value propositions
Value propositions based on the collection of products and services that create value for a customer segment.
Channels
Channels describe how you transfer your value proposition to a customer segment via communication, distribution and sales channels.
Customer Relationships
Customer Relationships indicate which relationship is built and maintained with each customer segment. It makes clear how you win and retain customers.
Revenue Streams
Income flows are the result of value propositions, which are successfully sold to your customers. It is about the price that your customer is willing to pay.
Key resources
Key resources are the people, assets, knowledge and money you need to run your business. Here you often find your distinctive advantage!
Key Activities
The most important activities that you have to perform in order to perform well. What do you have to do to run your business model?
Key Partners
The key partners from the network of partners who deliver resources and activities from outside the organisation. Ask yourself: which partners are crucial for your business?
Cost Structure
Cost structure describes all the costs that incur when executing a business model.
Three Tips When Applying
the Business Model Canvas
Checklist
Assess whether or not you have a powerful business model
Have you answered one or more questions with no?
Then it’s time to have your Business Model checked.
How? Schedule a free Discovery Call.